Business acumen, creativity and technology

Experience Design

I design user-centered and future friendly digital experiences. I find ways to combine business acumen, creativity, and technology to rethink the existing experiences, and to create entirely new effective means for people and businesses to interact.

With over 10 years of experience I help organisations, teams, and individuals define and execute a shared vision for digital customer experience. I help build and develop design functions and processes, setup and develop co-creation practices, and define and build meaningful design systems that secure ease of use and consistency across digital ecosystems with delightful design details.
+358 40 822 2282

Volvo Viesti homepage design Volvo Viesti homepage design Volvo Viesti mobile design Volvo Viesti wireframes

Volvo Cars Finland

Volvo Customer Magazine

Volvo needed a renewal for their customer magazine concept and I helped them take the communication online.

Benefits of the online concept included

  • Reach of wider audience (existing and potential customers)
  • Controlled customer journey to shopping tools
  • Built for wherever you are with responsive design
  • Richer experience with interactive elements and video
  • All stories are shareable through social networks
  • Shift from quarterly publication to faster and continuous publication
  • Measurable experience homepage wireframes references wireframes social feed wireframes wireframes mobile navigation wireframes


Web services renewal

Kemppi is a leading manufacturer of electric welding machines and welding management solutions operating in the global market.

I helped Kemppi in the creation of a digital ecosystem by defining principles for user experience model and interaction model and by concepting the renewal.

Benefits of the renewal included

  • Redesigned content strategy for growing thought leadership and search visibility
  • Modular design system for diverse storytelling and flexible content creation
  • Responsive design for future proof adaptive layouts
  • Ecosystem designed for integrating necessary application like References and Contacts seamlessly
Tele Finland oma liittymä homepage design Tele Finland oma liittymä mobile design Tele Finland oma liittymä icon design Tele Finland oma liittymä wireframes

Tele Finland

Oma liittymä redesign

I helped Tele Finland create a customer focused, engaging and authentic account management service.

Benefits of the Oma liittymä concept included

  • Account management on the go with responsive design
  • Engaging user interface with iconographpy and clear call to actions
  • Enhanced usability with redefined user flows
  • Built in effective sales mechanism based on personalized recommendations
  • A set of new unique value adding service features based on user needs


  • 80 % increase in visits
  • Customer service queries decreased 99 %
  • Number 1 ranking in EPSI Rating Finland
  • Shortlisted in GO15, Best consumer service
Sonera Medium Enterprises homepage design Sonera b2b wireframes

Sonera for Businesses renewal

I helped Sonera create a segmented, organized and engaging online portal for small, medium and large businesses.

Benefits of the concept included

  • More personal content based on segments
  • More focused content strategy to increase brand awareness
  • Improving interaction to drive higher conversions
  • Helpful tools and utilities to increase customer loyalty
Sonera Prepaid homepage design Sonera prepaid responsive design


Prepaid product concept

I helped Sonera create the first responsive section of their online portal and eshop.

The work included designing the responsive framework for the existing UI components, new concepts for hero modules and new concepts and prototypes for navigation components.

Selected clients

  • Area
  • Danone
  • Finnair Cargo
  • Ford
  • G4S
  • Hewlett Packard
  • Kemppi
  • Lemminkäinen
  • Microsoft
  • Nestle
  • Nokia
  • Sonera
  • Tele Finland
  • Varma
  • Volkswagen
  • Volvo


Let's get in touch

Tommi Tawast
+358 40 822 2282